Taste is a business decision.
A recognisable publication is shaped as much by what it leaves out as by what it puts on the page.
Make a few decisions repeatable
Taste can sound mysterious. In day-to-day publishing it often becomes a set of choices: which subjects deserve attention, which images carry the story and which phrases should be removed. Writing those choices down makes them easier to apply consistently.
Give every element a job
A headline should help someone decide whether to read. An image should contribute mood or information. A caption should explain what the image represents. When an element does none of those things, consider whether it belongs.
Consistency does not mean making every article look identical. It means that different articles still feel as though they come from the same editorial mind.
Leave room for surprise
A business publication can learn from culture without becoming a feed of unrelated trends. Ask how a cultural shift changes the way people work, build a reputation or find an audience. That question gives the publication room to move while keeping its purpose intact.